The Demeter brand promise
We aim to deliver food that reconnects people to nature and themselves. This is a promise that breaks down the great spiritual intelligence of biodynamics, to a strong emotional and personal realisation. It is a promise to all our stakeholders: the Demeter farmers, processors, partners and consumers. A promise that goes beyond the best organic quality.
The world today is constantly aiming for growth, everything should be bigger, higher and stronger. The economy is growing, our wealth is growing, profit is growing, our existence is growing – all at the expense of our environment and our wellbeing. We humans are right in the middle of growth. Although we seem to move forward, many of us are feeling more and more uprooted and disconnected. We have lost the connection to our soil – to plants, to animals, to food, to the bigger perspective. As human beings, we should feel part of nature and that nature is part of us.
Connecting with nature
Demeter knows about this inner connection and reconnects us through biodynamic methods. If we treat our earth carefully, it will treat us well. The Demeter mark represents this connection and stands for food that should not just fill us up, but nourish our body, soul and mind.
Being part of the Demeter movement internationally, means we are also part of a larger organism, living with it and from it. Together we develop, grow our consciousness and grow beyond materialistic growth allowing people, animals, plants and soil to grow and develop together. We are all equal elements of a living system and should commune in harmony, trust and intuition. Being aware of our connection to the cosmic rhythm of life creates a balance that enables healthy growth, day by day, in harmony with life.
“You will grow” is our promise to people. It communicates the multitude of ways that growth is possible. Whether it is the growth of seeds in soil, cultural projects, new forms of agriculture, innovations in animal welfare, other people’s personal development or spiritual ideas. It is a statement that speaks of our personal growth and our ability to cultivate or allow something else to grow.
Human development and our responsibility to the earth has always been at the centre of our philosophy. With this ideal in mind, we can communicate spirituality in a contemporary way, while at the same time being personable and direct.